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About Hale
We created Hale because the agency model was broken.
Founded in 2024 by a group of career agency leaders, Hale was built for what marketing actually needs now, and in the future not twenty years ago.
About Hale
A performance marketing agency built for a different growth problem
Hale is a performance marketing agency headquartered in London, Ontario, with team members across Toronto, Calgary, Edmonton, and Vancouver.
We work with consumer, ecommerce, retail, food and beverage, and financial services brands that have outgrown their current marketing engine and need senior people close to the strategy and execution.
Our services connect strategy, paid media, organic, SEO, website, analytics, and AI search into one growth system.
Our Story
A group of career agency leaders decided to do something different.
The agency model was already breaking before most people said it out loud. Junior teams managed senior clients. Specialists worked in silos. Strategy got sold, then handed off.
Co-founders Matt Bergmann and Michael Perry spent their careers inside that model, long enough to see exactly where it failed the brands it was meant to help.
Hale is the answer: senior people close to both the thinking and the execution, with services that connect instead of competing for credit.
What Makes Us Different
Not a bigger team. A closer one.
Most agencies solve growth by adding headcount. Senior leads hand off to junior execution, and the person who understood the business best stops doing the work.
Hale is built the other way: experienced strategists and practitioners stay close to strategy and execution throughout. Fewer layers, faster pattern recognition, sharper prioritization.
It's not just a staffing philosophy, it's the business model, built to scale expertise, not hands-on-keyboards.
What We Believe
Marketing should be strategic, measurable, and connected to business growth
Senior judgment beats more hands. The right call, made earlier, is worth more than ten people moving in the wrong direction efficiently.
Connected execution beats disconnected tactics. Paid, organic, web, email, and analytics working as a system consistently outperform the same channels working independently.
Diagnosis before prescription. More budget on a broken system makes the problem more expensive, not smaller.
Honest reporting over comfortable reporting. If the data doesn't support the decision, the decision should change, not the data.
Our Experience
Trusted by brands that needed marketing to actually move the needle
Clients include ASICS, SAXX, Saje, Roots, Orangetheory Fitness, Fratello Coffee Roasters, High Liner Foods, Libro Credit Union, Bromwich+Smith, Vitruvi, Staples, Holt Renfrew, Nixon, Silver Jeans Co., NatureFresh Farms, Grand & Toy, Atlantic Lottery, and Herzing College.
The next move is yours
Ready to start a conversation?
If the pressure sounds familiar, the fit probably is too.